About Kirstie McClean


Kirstie McClean, owner and director, has a strong background in delivering successful marketing strategies, from advertising, public relations, digital and communications as well as high level strategy, planning and product development.

Would love to talk anything marketing, so feel free to contact me on kirstie@mccleanmarketing.com


Kirstie is a university lecturer in marketing; teaching in units such as Consumer Behaviour, Global Marketing, Strategic Marketing, and Marketing Communications in Australia. She has taught at universities in China, Hong Kong, and Singapore since 2003.


Would love to talk anything marketing, so feel free to contact me on kirstie@mccleanmarketing.com


I work with organisations to build brands and messages that connect with people in a meaningful way. I do this through the creation and combination of strategy, marketing, communications and research.

I develop and execute marketing campaigns; create PR opportunities for relevant media channels; write content including brochures, websites and social media posts; project manage and advise on website activities and so much more.

How I can help you

I work with you in any capacity that suits your organisation: as your external marketing department, on a project, ongoing consulting or maybe just want to get advice on a concept or plan.

I offer a range of services including high level strategic marketing planning, implementation of a campaign and even a concierge service of building and maintaining your social media sites and keeping your digital marketing campaigns current and energised. Contact me today about how I can help.


Viola Wong

A/Director, Publishing and Marketing, NSW Department of Industry

“Kirstie acted as the department’s marketing manager for three weeks while our marketing manager was on leave. As a short-term contractor, Kirstie quickly understood the diverse scope of our work, the high quality marketing collateral the team delivers and the timely service that we give to our business units.”

Bob Walsh

CEO – St Vincent’s Private Hospital

“Kirstie developed our media strategy when St Vincent’s Private Hospital was going through major restructuring. Kirstie managed the media liaison, produced timely media releases and media responses, and liaised with myself and the Chairman during this period in a professional and proactive manner.

Kirstie’s media activities impacted upon the Hospital regaining its position as a major leader in the delivery of Health care. Her continual presence at Board meetings over the past eight years and her willingness to monitor all public relation activities augurs well for the Hospitals’ future. Kirstie is a dynamic person, with a keen sense of humour with an innate ability to work with persons at all levels.”

Kylie Jones

Marketing Manager, North Coast TAFE

“Kirstie is an absolute pleasure to work with – she understands a brief and goes above and beyond to meet it. A strategic thinker who can also operationalise plans for results.”